YOGO Branding and Visual Identity

YOGO Branding and Visual Identity

abduzeedo08.10.21

Anastasia Salazar shared a branding and visual identity project for YOGO — a company that makes yoga mats and accessories out of eco-friendly materials in an ethical, transparent process — truly walks the walk when it comes to sustainability. They came to us with a goal of establishing a visual brand identity, defining key messaging, and revamping the look and feel of their website and packaging. Continue reading

Print Friendly, PDF & Email

A Striking Stop-Motion Short Creates Uncanny Visual Effects Using Matches

Digital effects are no match for Tokyo-based designer Tomohiro Okazaki, whose mesmerizing new animation is a striking feat of stop-motion techniques. Using squirts of paint, strips paper, and other household objects, Okazaki deftly manipulates matchsticks into dozens of individual studies that endlessly bend and buckle their basic structure. Each analog distortion sparks a host of others that become increasingly complex and speedy, spanning from simple tricks of the hand to more elaborate clips of exploding match heads and paper morphing into fully formed sticks. Continue reading

Print Friendly, PDF & Email