LET MY PEOPLE GO SURFING

Yvon Chouinard is responsible for starting one of the most successful
and well-regarded outdoor clothing brands in existence – Patagonia. He
also made the headlines
last week for giving away the company (valued at about $3 billion) to a
nonprofit organization used to combat climate change and protect
undeveloped land around the globe. In this newly revised 10th
anniversary edition, Yvon Chouinard (legendary climber, businessman,
environmentalist, and founder of Patagonia) recalls that he never set
out to be a businessperson, and he shares the history of his life, early
days of Patagonia, and coming to terms with his “profession” as a
person in business.