Earlier this year Reebok dropped the inaugural Reebok My Name Is Collection that mocked today’s over-styled brand advertisements. Today we now get a preview of the FW23 installment of Reebok’s ‘My Name Is’ collection that is set to drop in just a few days.
The Reebok My Name Is Collection is a new ‘80s sport footwear collection remixed for Gen Z that includes special iterations of the Classic Leather, Club C 85, BB 4000 II, LT Court.
“We wanted to have some fun with this spot and flip the script on what’s become of today’s over the top campaign creation process,” commented Caroline Machen, VP, Global Brand Marketing at Reebok, ahead of the campaign launch earlier this year. “The end result is a light-hearted piece that we hope will give people a laugh or two.”
Inspired by Gen Z’s self-confidence and demand for respect, ‘My Name Is’ represents the idea of calling someone by their name. The concept is brought to life throughout the collection where footwear model names are boldly emblazoned across the tongue of each ‘80s Reebok sneaker fused with branding and colors from its ‘90s performance design catalogue.
Get a good look at all the pairs below and look for them to release on September 5th via Reebok.com for prices ranging from $85 to $100.
In release news, the Air Jordan 11 WMNS Neapolitan is debuting in November.
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Author: JuanofaKind