Below you will get a good look at the newest signature sneaker from the Air Jordan line, the Air Jordan 38. Jordan Brand athlete and UCLA guard Kiki Rice was actually the first person spotted wearing the sneakers in a game during the Sweet 16 matchup between UCLA Bruins and South Carolina Gamecocks.
The Air Jordan 38 is previewed in the “Fundamental” colorway consisting of a White, Black, and Siren Red color scheme. The model is given a mid-top build, this colorway is given a White base with Black overlay panels along the mudguard as well as going up to the ankle area. A pop of color is added to the sneaker via the Red contrasting accents, while Jumpman logos appear on the tongues, heels, and insole all while being on top of a translucent outsole. When it comes to the actual tech of the sneaker such as the cushioning and materials used on the upper, that has yet to be announced.
Retailing for $200, the Air Jordan 38 in the Fundamental colorway will release on August 25th on jordan.com and at select global retailers. For a complete guide including official photos, release dates, pricing and where to buy, visit: Air Jordan 38 Fundamental.
In release news, the Air Jordan 1 Low OG Atmosphere Grey drops on August 25th. Will you cop or pass?
UPDATE (8/18): The Air Jordan 38 “Fundamental” will release on August 25th at select Nike/Jordan Brand retailers for $200.
UPDATE (7/3): Jordan Brand has officially unveiled the Air Jordan 38. This is what they has to say about the latest Air Jordan signature sneaker:
- The Air Jordan 38 introduces the X-Plate, a new plate technology drawn from the insights of Michael Jordan’s impeccable footwork. The X-Plate, which is a nod to the straps on the Air Jordan VIII, is combined with a radial herringbone traction pattern and a full-length Zoom Strobel unit.
- The upper is made with a unique backless embroidery and doubles as a canvas for highlighting Michael Jordan’s performance in the 1993 championship series.
- The Air Jordan 38 is the most sustainably made Air Jordan signature shoe in Jordan Brand history, made of at least 20 percent recycled material by weight.
Built to serve intricate footwork, the shoe is designed low to the ground so players can have more court feel during pivots, cuts and defensive slides. The new X-Plate, which is a nod to the straps on the Air Jordan VIII, keeps the foot over the footbed during sharp movements. A radial herringbone traction pattern works with a full-length Zoom Strobel unit and full-length Cushlon 3.0 foam for just the right amount of responsive cushioning. The outrigger helps secure the foot for lateral movements. The X-Plate continues a long line of Jordan-exclusive development in its plate technology, from the Flight Plate to the Eclipse Plate to the IsoPlate.
The backless embroidery over the forefoot area in the upper helps secure the foot. The upper doubles as a canvas for highlighting Michael Jordan’s performance in the 1993 championship series, when he averaged almost 41 points, 8 rebounds and 6 assists on 50 percent field goal percentage. The embroidered upper features specific areas calling out those stats. For example, 41 crosshatches on the collar represent Jordan’s 41-points-per-game average for the series. Three diamonds on the medial side symbolize the Chicago franchise’s third consecutive championship.
The Air Jordan 38 in the Fundamental colorway will release on August 18 on jordan.com and at select global retailers. 
UPDATE (6/23): Here are official images of the Air Jordan 38 Fundamental. Look for these to drop on August 18th for the retail price of $200.
images: kicksdong
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Author: JuanofaKind