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Brand: Nike
Model: Air Max 90 “Snowflake”
Release Date: 2022
Price: TBC
Buy: TBC
Editor’s Notes: Not everybody had the pleasure (or displeasure) of a white Christmas, and though temperatures are plummeting as we head towards the peak of winter, Nike’s latest take of the Air Max 90 beckons snow to fall and fall hard.
Few sneakers are as synonymous with the late 90s, nor as iconic, as the Air Max 90. The silhouette has a special place in the hearts of many across the globe, and especially over at the Swoosh, as one of Tinker Hatfield’s earliest designs within the groundbreaking Air Max lineup.
Throughout the years, the sneaker has retained much of its adoration, fluctuating in popularity from country to country. In the UK, the 90 has stood the test of time as the uniformed footwear of choice for several subcultural groups – with the Grime and rave scene finding a particular affinity for it.
Though the silhouette hasn’t been the focal center in recent years, in the way that Dunk dominated 2021, there has been a steady selection available for fans.
Starting off 2022 strong, snow is due to fall thanks to the “Snowflake” colorway, which takes its name from the star-like embossed pattern that fills the mudguard, as well as a color palette that Frozen’s Elsa would go crazy for.
The midsection of the sneaker is largely greyscale, with three alternate shades filling the mudguard, midsole wedge, heel, underlays, and lacing portion.
This subdued block provides a heavy contrast to the icy Tiffany-like blue that fills the toebox, tongue, Swoosh branding, and heel underlays.
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Author: Sam Cole