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Brand: Jaden Smith x Levi’s
Season: Fall/Winter 2021
Release Date: December 13
Buy: Levi’s App
Editor’s Notes: Jaden Smith is nothing if not consistent. The young creative likes to work with the same brands time and time again, reiterating his partnerships with New Balance and Levi’s as often as possible, sometimes even retreading similar ground.
To be fair, though he’s already worn Levi’s classic 501s in a recent campaign — with his white Vision Racers, no less — Smith has never modeled a pair quite like this.
And, though the new Jaden Smith x Levi’s line is less stylized than Naomi Osaka’s collaborative Levi’s, it’s still pretty personal to Smith, who drew the illustrations that inform the capsule’s washed-out Type III trucker jacket and 501 jeans.
https://www.instagram.com/p/CXJlj3Gv_o6/
Each garment sports doodles that include rib cages, peace signs, and “Artificial Laser Focus Group” text. Don’t assume that the latter is merely one of Smith’s random observations, though (insert mirror quote): Smith insists that there’s a bit more meaning behind the phrase.
“[the Artificial Laser Focus Group print] embodies my desire to cut through a room with bright light, like a laser,” Smith says. Fair enough!
“I had a lot of fun working on this collection,” continued Smith, which is clear from the imagery that shows the 23-year-old spray-painting graffiti around a studio in the same style as his printed Levi’s garments.
Alongside his collaborative partnerships, Smith also oversees MSFTSrep, his clothing line, and “sustainably sourced” water company JUSTwater.
He’s a pretty busy guy, to say the least, and that doesn’t even include his burgeoning careers in music and acting. Wonder if this Levi’s line is his first proper step into the realm of fine art?
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Author: Jake Silbert