Harry Styles‘s newly launched beauty brand, Pleasing, is hardly one day old and already generating hot takes aplenty.
In case you somehow missed the news: the former One Direction frontman officially unveiled his very own cosmetics imprint, rumors of which began circulating earlier this year after fans uncovered a trademark for “Pleased As Holdings Limited,” filed by Styles and his assistant, Emma Spring.
https://www.instagram.com/p/CWThLQJP1Lc/
The line launched for pre-order with a series of pearlescent nail polishes and two skincare products: a serum and a de-puffing under-eye roller.
Naturally, Styles’s enthusiastic fanbase is thrilled. Comments on Pleasing’s Instagram — specifically, a post officially sanctioning Styles as the brand’s founder — are nothing short of effusive: “EVERYONE SCREAMED,” one top comment reads.
https://www.instagram.com/p/CWThBG0vHnN/
On Twitter and YouTube, those quick enough to snag product at Pleasing’s Los Angeles pop-up have been sharing first reviews of the range.
“I think the white is my least favorite; it’s pretty streaky,” one YouTuber confessed of “Perfect Pearl,” adding that her favorite shade of the bunch is “Inky Pearl” finished with a coat of “Pearly Tops.”
Others are taking to TikTok with opinions on the brand.
A cosmetic chemist named Javon Ford pointed out that Pleasing’s serum comes in a half-ounce bottle (most serums are sold by the ounce), priced at $35. “Nothing in the formula is really special enough to justify the price point…definitely not worth $70 for one ounce,” he said.
@javonford16 Reply to @beeyawnquoi #cosmeticchemist #skincare #harrystyles
Another user humorously raised issue with Pleasing’s $65 nail polish set, a pain point some of Styles’s younger fans have posted about on social media.
https://www.tiktok.com/@dandrewilcoxhs/video/7030304639891377414?
Highsnobiety has reached out to Pleasing for a test drive of the products, so you’ll have to watch this space for our definitive review of the line.
he’s literally dressed as the pleasing pen tonight pic.twitter.com/fI1g7ltjX7
— Grace 1! (@soyouwaitforme) November 16, 2021
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Author: Alexandra Pauly