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What do you get if you shrink streetwear and re-package it for tiny humans? Off-White™ Kids.
The streetwear label has just ventured into kidswear with its first-ever collection, featuring everything from logo tees to varsity jackets, and it was only a matter of time. “I often see images of Off-White™ consumers with their kids, dressing up their kids. I wanted to expand our roster and offer something from our world to these youngsters, too,” Virgil Abloh emphasized.
https://www.instagram.com/p/CTciRJEtzy9/
The collection sees similar design cues as the regular Off-White™ line, using the “X” graphic across T-shirts and hoodies, as well as the signature stripes, “OFF” logo, and more, all using vibrant color combinations for maximum excitement. Previously seen prints including the racing-inspired flags atop black-and-white checkerboard are also present, as well as a new cartoon logo.
Off-White™’s signature varsity jacket is of course also available, arriving in a handful of color options including green, red, and pink. I can’t believe we’re living in a world where kids are outdressing their parents, but here we are.
https://www.instagram.com/p/CViie-vM1Bj/
The label’s Vulcanized sneakers have also been shrunken down, arriving with the signature zip-tie in tiny sizes, and come in both velcro-strap versions as well as regular lacing. Ideal for the playground, basically.
It’s not just Off-White™ that has ventured into the kidswear realm. Just a month ago, The Row launched The Row Kids, and luxury retailers including Mytheresa.com and SSENSE have also added a kids section where you can shop everything including Gucci, Burberry, and more. The children are taking over, that’s the truth.
There’s clearly a lot of money to be made in the kids realm, and brands are certainly starting to understand that today’s parents love to dress their kids up – just look at Instagram!
Off-White™’s kids collection is currently available online, if you’re looking to cop any of the pieces.
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Author: Tora Northman