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Brand: Nike
Model: Blazer Mid ’77 Jumbo
Release Date: Available now
Price: £99.95 (approx. $135)
Buy: Online at Nike
Editor’s Notes: Sometimes I wonder if Nike is lurking on Reddit forums, scrolling through Instagram comments, or sweeping quote tweets before choosing how they strategize their next round of sneaker releases. I doubt it’s totally outside the realm of possibility, and when they drop silhouettes like these (which I’ve dubbed not-so-distant cousins to the Off-White™ Blazer) it seems pretty likely.
Missing out on sneaker releases at the hands of raffle after raffle becomes painfully frustrating. In the case of limited collaborations, this is particularly true. Fortunately, general release silhouettes are becoming more readily available.
Case in point, the Nike Blazer Mid ’77 Jumbo. That oversized Swoosh, overlayed stitching detail, and mixed fabrication upper undoubtedly take inspiration from Virgil Abloh’s previous collaboration, “THE TEN.”
While these are far from a straight-up copy and paste, the inspiration is clear. What separates the silhouette from its predecessor, and may be even better, is its old-school, throwback aesthetic details.
At the rear of the shoe, the traditionally leather heel panel has been switched out for an elasticated material with a corduroy-like texture and oversized heel tabs for easy on and off. Additionally, vintage-washed soles – which are all the rage for customizers and Nike lately – make an appearance, offering a gentle contrast to the suede toe.
The finishing touch on these pairs is the shark-tooth outsole. Whereas Blazers typically feature a flat basketball sole, these provide elevated grip and an ever so slightly taller silhouette.
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Author: Sam Cole