CBS and Viacom to Merge Once Again

If you work in this industry long enough, you’ll see how cyclical it can be. Case in point, today’s announcement that CBS and Viacom have entered into a definitive agreement to combine in an all-stock merger, creating a combined company with more than $28 billion in revenue. The new entity, known as ViacomCBS Inc., will be led by Bob Bakish as President and CEO, with Joe Ianniello serving as Chairman and CEO, CBS. And it’s just the latest bit of boardroom drama that’s swirled around these corporate entities for at least the last 20 years. …

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Author: Dave Trumbore