The adidas Ultra Boost Can Now Be Customized With XENO Detailing

adidas has unveiled a fully customizable version of the Ultra Boost XENO which can be personalized through adidas’ customization function, miadidas. Featuring XENO iridescent technology, the Ultra Boost remains driven by innovation and style but enables fans to add their own unique design twists.

The mi Ultra Boost XENO is the customizable follow up to the popular mi Ultra Boost Rainbow model released earlier this year. The new release sees the Ultra Boost reimagined in a monochrome colorway and accented by light-responsive XENO iridescent technology details which take on a new form in every light. The shoe boasts the same features including the Boost midsole, dual-density Torsion System and Continental Rubber outsole, but the miadidas Ultra Boost XENO allows fans to create their own style and add their design elements through a series of customizable options. The mesh upper, caging, laces and outsole can all be customized, with the iridescent XENO effect on the tongue logo and heel pod. In an exciting introduction for miadidas BOOST, the release of the mi adidas UltraBOOST XENO also marks the first time that the ultra-cushioned BOOST midsole will be available in black for customization. Continue reading

PUMA Announces Plans To Celebrate The 50th Anniversary Of The PUMA Suede

PUMA has announced that they will be celebrating the 50th anniversary of the iconic PUMA Suede. Making its debut in 1968, it has become a gamechanger in sport and culture.

To honor the Suede’s 50th anniversary, PUMA is partnering with brand and icons in music, fashion, street, and pop culture to introduce 50 unique drops of the classic silhouette. The Suede celebration will also include re-releases such as the B-Boy Fabulous Pack and the Made in Japan Collectors’ Pack. Continue reading

The adidas NMD R1 Primeknit A.I. Camo Pack Is Limited To 900 Pairs

The adidas NMD R1 Primeknit will soon be releasing in two extremely limited colorways with what’s being known as the A.I. Camo Pack.

The adidas NMD R1 Primeknit A.I. Camo Pack consists of two different colorways of the lifestyle runner with both pairs being constructed out of lightweight Primeknit uppers. The red pair features black accents on the three stripes branding, laces, and heel. A white Boost midsole with red EVA inserts and a red rubber outsole complete the look. The second pair comes done in a black/grey Primeknit upper with additional black detailing on the three stripes branding, laces, heel, and the EVA inserts on the midsole. A white Boost midsole along with a grey rubber outsole complete the look. Continue reading