Earlier this week, after much anticipation and speculation, Omega has announced the release of the watch to be worn by cinematic super-spy James Bond in the upcoming Bond film, No Time to Die: the Seamaster Diver 300M 007 Edition. This new timepiece will feature a similar red, black, and brown color scheme to that seen on previous Seamasters, but is now updated using the Seamaster Diver 300M design, with different vintage-look details, and set to run as a non-limited edition.
For reference, the last official Bond movie watch was the Seamaster 300 “SPECTRE” piece, which was a neo-vintage-inspired model released in 7,007 editions in the fall of 2015 alongside the 24th Bond film, simply titled Spectre. This new model is designed in the style of the Seamaster Diver 300M, a descendant of the original Seamaster first released in 1993, which has since evolved to become one of the most popular luxury dive watches out there — in part because of its long-term presence on the wrist of James Bond throughout the popular movie series. It’s no secret that Bond — created by author Ian Fleming in 1953 and a mainstay on the big screen since 1962 — has been a major cultural influence on purchasing decisions. Regarded by many as the pinnacle of male sophistication and style, the character has made quite an impact over the decades on the wristwear of his legions of fans worldwide.