McKinsey Cloud — Branding and Visual Identity

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Deep Yellow was commissioned by McKinsey & Company for launching a new branding and visual identity for their “Cloud” division. Deep Yellow chose a 3D approach together with the elements of shape shifting to create the visual identity and the beautiful graphics used in it. The outcome is a unique and dynamic art to accompany the new division Continue reading

3D Personal Installations

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Ariel Palanzone shared a collection of 3D artwork created using Maxon Cinema 4D and titled Personal Installations. These 3D illustrations feature geometric elements over landscapes contrasting metal and nature as well as abstract themes.  Continue reading