Marshmello has a brand new collaboration — but it’s not what you’d expect.
The superstar DJ/producer has joined forces with the new Lehigh Valley plant that will produce Stuffed Puffs treats.
Marshmello appeared at the ribbon-cutting ceremony to celebrate with the manufacturer of marshmallows, the same sweet that gave him his name and whole aesthetic. He also threw down a set before and after the event to celebrate.
The Stuffed Puffs founder apparently pursued Marshmello for the brand with the same “tenacity” as he strived to create the all-new “chocolate-inside-a-marshmallow-treat.”
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What a day…just cut the ribbon at the new 150,000 sq ft @stuffedpuffs plant, creating over 100 new jobs for the people of Bethlehem, PA. When you take risks and invest in yourself great things always happen and that’s what being an entrepreneur is all about. So proud of my partner @jmtierney3 for making all of this come to life and letting us be a part of something so incredible! @marshmellomusic @theshalizigroup
Stuffed Puffs is looking to get Marshmello in on the marketing campaign, too.
His manager Moe Shalizi revealed, “We were already looking for an idea for Marshmello.”
There’s no doubt, this partnership is incredibly on-brand for both parties.
This article was first published on Your EDM. Source: Marshmello Teams Up with Stuffed Puffs for Sweetest Collab Yet
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Author: Karlie Powell