Dwayne Johnson’s Under Armour Project Rock All Day Hustle Collection Just Released

Dwayne Johhson and Under Armour just released a new collection centered around his Under Armour Project Rock 1 training silhouette.

Dubbed the All Day Hustle Collection, the Project Rock 1 is presented in two colorways of black and white. The black colorway represents night hustle and the white represents day hustle, a nod to Dwayne’s never-ending get-after it attitude that inspires millions every day. Continue reading

Video: Stephen Curry & Oakland Hip-Hop Artist Kamaiyah Discuss Being Wired Different In New Series

Stephen Curry’s YouTube has a brand new content series called “Wired Different,” powered by UA ICON. Stephen Curry is simply wired different; his approach to his sport, culture and life defies expectations and breaks the norm of what the world typically expects from the top athletes on the planet. But who else out there is cracking the code in their fields of play like Stephen? Continue reading

New Colorways Of The Under Armour Project Rock 1 Release This Week

New colorways of the The Rock’s Under Armour Project Rock 1 will be releasing in a couple of days. This time around the shoe opts for a simple Black/White or White/Black color scheme.

Some of the main features of the UA Project Rock 1 include:

  • Knit Bootie Construction– the top knit creates a comfortable, locked-in fit around the ankle collar & forefoot
  • Synthetic Overlay – the side overlay gives you lateral support
  • Forefoot webbing – the webbed area on the forefoot of your shoe provides a snug fit that helps add support
  • Micro G Midsole – The Micro G Midsole is what provides you with state of the art cushioning helping to reduce impact on each jump and lunge.
  • TPU Heel & External Heel – this heel support provides increased stability when doing lifts
  • 6mm Offset – this was designed to give you better linear & lateral stability when training
  • Weight – 12.24 oz.

If you like what you see, you’ll be able to pick up these new colorways of the model on September 20th at select retailers and UA.com for the retail price of $120. Continue reading

Stephen Curry Wraps Up Asia Tour With First Pitch Strike At Giants game


Stephen Curry wraps up his Asian part of his international tour by visiting Tokyo. Japan’s capital shares many of the same characteristics with Stephen’s game on the court: iconic, electrifying, innovative, and groundbreakingly different. To begin his first full day in this magical metropolis, Stephen trained bright and early at the Toyo-Eiwa Girls’ School basketball court with a special audience – 40 students from the U-15 and B-League Jr. teams. Continue reading

Curry’s International Tour Powered By Under Armour Wraps Up Manila And Wuhan


Stephen Curry’s international tour powered by Under Armour is off and running. Stephen’s first day began with a more than two hour on court workout with his trainer Brandon Payne. From shooting to speed and agility drills, Stephen put in off season work as he continues to prepare for the new season.

Breakfast was shortly thereafter served, with Stephen tasting the popular Filipino delicacy, Halo-Halo, further proving he has a sweet tooth! The cold dessert includes shaved ice, and various fruits such as shredded coconut, mangoes, jackfruit mixed with gelatin and milk. Continue reading

You Can Now Create Your Own Under Armour HOVR SLK

After debuting at retailers on August 1st, the lifestyle-inspired Under Armour HOVR SLK has now made its way onto the UA ICON Footwear Customization Platform.

Using the HOVR SLK’s sleek frame and lightweight body as the foundation, let your imagination customize the upper and outsole. UA ICON gives you the power to tell your story, show your creativity, and just stand out from the crowd. Add your own image, use one of the customizable patterns, or choose from a variety of colors to make it all your own. Continue reading