Heads Up! A$AP Rocky x Under Armour SRLo Releases Tomorrow

Back in September, Under Armour released 500 pairs of the A$AP Rocky x Under Armour SRLo at a pop-up event in New York City. Tomorrow, the A$AP Rocky x Under Armour SRLo gets an official worldwide launch.

The A$AP Rocky x Under Armour SRLo is inspired by ‘90s skate and rave culture. A$AP Rocky and Under Armour teamed up with former pro skater and footwear designer Dave Mayhew to bring Rocky’s design to life, resurrecting a silhouette that went from hometown skate shops to being coveted by celebrities and the mainstream. Continue reading

Introducing The Under Armour Harper 3

Under Armour and Bryce Harper are excited to introduce the brand new Under Armour Harper 3. Combining new school edge with old school cool, let’s see what the new cleats are all about.

“When designing a shoe for Bryce, we knew that in order to get his stamp of approval, they had to look and play the part,” said Spencer Hawkins, UA Cleated Footwear Designer.

 

DESIGN INSPIRATION

For a man with his skills and style, the only way for UA to do his signature shoe justice was to bring that dichotomy to the Harper 3 – combining a vintage aesthetic with modern performance and textile innovations. Every piece of the Harper 3 cleat, from the outside in, was meticulously constructed to meet Harper’s needs. Continue reading