GREATS Gets Acquired By Steve Madden

Steve Madden, a leading designer and marketer of fashion footwear and accessories for women, men and children, has announced that it has completed the acquisition of privately held Greats Brand, Inc. (“GREATS”), a leading digitally native footwear brand specializing in premium sneakers made in Italy.

Founded in 2014 in Brooklyn, GREATS is well known for its timeless yet aspirational and versatile styles.  With a majority of products sold direct-to-consumer on greats.com as well as in its flagship retail store located in the Soho district of New York, the brand has become synonymous with high quality footwear at an exceptional price/value proposition for today’s consumer.  GREATS had net sales in the 12 months ended June 30, 2019 of approximately $13 million. Continue reading