It’s Official: Jordan Brand Welcomes University of Florida To The Family


The University of Florida is the latest school to join the Jordan Brand family. It also happens to be Jordan Brand’s first Southeastern Conference collegiate program and fourth overall to the brand.

The partnership will include the football team as well as the men’s and women’s basketball teams. By adding University of Florida to the Jordan Brand family, the Jumpman now represents a school in five Division I conferences – the SEC, Big 10, Big 12, ACC and Big East.

Jordan Brand family member and Florida alumni, Joe Haden, will be visiting Gainesville today to welcome the Gators to the family. For the full story, click here. Continue reading