Jordan Brand Officially Unveils Paris Saint-Germain Partnership & Collection

Jordan Brand has been making more and more waves in Paris these last couple of year. Back in 2016 they opened their first ever Jordan-only store  — Jordan Bastille.  In 2017 the brand announced a partnership with the French Basketball Federation. These examples buttress a long-standing, organic relationship between brand and city, which began with Michael Jordan’s first visit in 1985. That connection has been retained through the decades, highlighted by continued support of the Quai 54 World Streetball Championship. Continue reading

Jordan Legacy 312 Varsity Red Arriving In October

The Jordan Legacy 312 designed by Don C, mixes the AJ 1, AJ 3 and Nike Air Alpha Force Low into one, and for its latest iteration, the silhouette is dropping in Air Jordan 5 Toro Bravo-inspired colorway. A varsity red leather upper is paired with nylon around the ankle collar and tongue, while contrasting black accents are added on the Swooshes, upper eyelets, branding on the mid-foot strap, heel and midsole. Finally, elephant print overlays on the sides and Air Jordan 3-inspired sole tops it all off. Continue reading

The All-New Jordan Jumpman Z Is Inspired By The Air Jordan 14

Jordan Brand has the tendency to use their legendary retro line to create new silhouettes inspired by the greats. That is exactly what we look at today with the introduction of the Jordan Jumpman Z. Heavily inspired by the Air Jordan 14, the Jordan Jumpman Z comes done in a nubuck and mesh construction on the upper giving the shoe a more fashionable look. Perforations on the toe, laser detailing on the heel, and a zipper enclosure on the tongue area serve as the main details. This particular pair has been done in Olive all throughout the upper with black, orange, and white accents. Did someone say Undefeated? Continue reading

The Jordan 88 Racer Toro Will Be Releasing Soon

Having recently released in a sleek Triple Black colorway, the Jordan 88 Racer now goes in a completely different direction with this Toro colorway.

This runner from Jordan Brand features a synthetic mesh and textile construction on the upper making it breathable and comfortable. As you can see, this new colorway gets engulfed in a bright shade of red all throughout the mesh upper with complementing hits of black seen on the elephant print on the heel, eyestay, and toe, the tongue, laces, and the branding on the heel. A red Jumpman logo on the tongues and a red midsole wrap things up. Continue reading

Jordan Brand Gifts Ray Allen Iconic Air Jordan PE Set Commemorating His Hall Of Fame Career

Ray Allen has accomplished two of the most highly coveted achievements you could ask for as an NBA player. Not only is he an NBA Champion, he’s also a Hall of Famer. To celebrate the latter, the Jordan Brand family gifted Ray with a huge Black and Gold Air Jordan trunk housing four sets of Air Jordan sneakers that have a huge significance in Ray Allen’s career. Those shoes are the Air Jordan 16 in a Milwaukee Bucks PE colorway. This one is special because it was worn by Ray Allen during his first-ever Three-Point contest win and second NBA All-Star Game. The Air Jordan 20 is inspired by Ray Allen’s time as a Seattle Supersonic. The third pair is a mismatched combination that includes the Air Jordan 9 and Air Jordan 11. These two retros were matched up because because they pay homage to the 2008 NBA Finals where Ray ended up swapping shoes during a pre-game shootaround. Last but not least, the Air Jordan 28 was the shoe that Ray was wearing when he drained the corner three against the Spurs during the NBA Finals that not only extended the series, but also ended up being the turning of the series in which the Miami Heat ended up winning the NBA Championship. Ray Allen even took the time to unbox the trunk full of sneakers on his IG to show all his followers the box full of goodies. The set was  presented to him by Jordan Brand employee (long-time friend) Gentry Humphrey. Congrats on an amazing NBA career Ray. Salute! Continue reading

Release Date: Jordan Legacy 312 Varsity Red

In addition to the Black & White colorway that we showed you yesterday, the Jordan Legacy 312 is now showcased in a new Varsity Red option.

Covered in the bright shade of red throughout the upper, this Jordan Legacy 312 is constructed out of a smooth nubuck with nylon landing around the ankle. Complimenting Black is then seen on the leather Swoosh on the lateral side panel, the Nike branding on the tongue and midfoot strap, upper eyelets, and midsole. Black and grey elephant print on the midfoot, a white midsole, and grey rubber outsole wrap things up. Continue reading