GREATS Gets Acquired By Steve Madden

Steve Madden, a leading designer and marketer of fashion footwear and accessories for women, men and children, has announced that it has completed the acquisition of privately held Greats Brand, Inc. (“GREATS”), a leading digitally native footwear brand specializing in premium sneakers made in Italy.

Founded in 2014 in Brooklyn, GREATS is well known for its timeless yet aspirational and versatile styles.  With a majority of products sold direct-to-consumer on greats.com as well as in its flagship retail store located in the Soho district of New York, the brand has become synonymous with high quality footwear at an exceptional price/value proposition for today’s consumer.  GREATS had net sales in the 12 months ended June 30, 2019 of approximately $13 million. Continue reading

The Greats Royale Floral Pack Arrives Tomorrow

The Greats Royale is getting ready for the Summer by switching up its style to create the Greats Royale Floral Pack. The best selling GREATS silhouette opts for a summery vibe as they come dressed in your choice of a full canvas floral patterned upper and two styles with contrast floral side panels. Each pair is handcrafted in Italy by world renowned craftsmen using only luxury materials. Tonal laces and a rubber sole complete the main features of the shoe. Releasing on June 5th for $179, pick up the Greats Royale Floral Pack at www.greats.com Continue reading

Out Now: Greats Royale Safety Pack

Greats just dropped a trio of new Greats Royale colorways that make up the Greats Royale Safety Pack. For the most part, Greats releases mute and subtle colorways on all of their models. This time around they’ve decided to add some color right on time for the summer season.

The Greats Royale Safety Pack a bold, daring take on the Royale, inspired by the eye-catching, yet subtle accents of New York City workwear. This seasonal Royale is crafted using nylon and 3M accents. The inside is lined with supple leather and has a mesh forefoot lining, making socks optional. This style was designed to pay subtle homage to the everyday workers who keep our cities safe, constantly building, and progressing forward. Continue reading