Hindu Statesman Calls Pharrell x Adidas Holi Collection ‘Highly Insensitive’

Pharrell’s latest venture is receiving backlash.

Pharrell Williams and adidas Originals’ “Hu Holi” collection, a footwear and apparel range featuring bright colors inspired by the Hindu tradition of Holi, is now under fire for misuse of religious symbolism.

The collaborators used visual elements from the spiritual Hindu festival also known as the “festival of colors” celebrated in India, Nepal, Bangladesh, Pakistan, and countries with large Indian subcontinent diaspora populations. The collection includes the “Powder Dye” capsule, the Hu Holi adicolor, and the Hu Holi Blank Canvas capsules as a part of Williams’ four apparel styles and five variations of footwear with adidas. Continue reading

A New Colorway Of The adidas Deerupt

The adidas Deerupt is one of the newest silhouettes from the three stripes as it seems to fuse elements from other models such as the NMD and ZX Flux. Today we bring you a look at a new colorway which comes with a Primeknit sock-like upper with exposed mesh netting all throughout in white with three large grey stripes running across the upper. Finishing details include a hidden lacing system, a textured midsole, and a leather heel tab.

Look for this adidas Deerupt at select adidas Originals retailers. Continue reading

This Navy And Grey adidas EQT Support ADV Is A JD Sports Exclusive

There’s no doubt in my mind that the adidas EQT Support ADV is one of the pioneers when it comes to the resurgence of the adidas EQT line. The modern look and feel of the shoe caused many new eyes to pay attention to what adidas was doing to the EQT line. That said, the model is not as prevalent as it once was, but it’s still going strong.

Above you will get a first look at this new Navy and Grey colorway of the adidas EQT Support ADV. The upper comes in an air mesh construction, while the Three Stripes on the side come in a textile finish. Other features on the shoe inlclude the TPU overlays, EVA midsole and a camo-like print on the mesh base. Look for this colorway of the adidas EQT Support ADV exclusively at JD Sports. Continue reading

adidas Confirms Release Date For The Yeezy PowerPhase Core Black

A rumor no more, adidas has officially confirmed and unveiled the next Yeezy PowerPhase release. This upcoming weekend we’ll see the takedown Yeezy silhouette release in an all-new Core Black colorway.

The adidas Yeezy PowerPhase Core Black features a soft black leather upper, a die-cut EVA midsole, and a high abrasion rubber outsole. The quarter panel carries the CALABASAS logo in gold for contrast.

The release will be available on adidas.com/YEEZY, at select adidas retail and partner locations, and on YEEZY.SUPPLY on March 17th​​. A full list of adidas retail and partner locations can be found at adidas.com/YEEZY. Reservations will be offered at select adidas retail locations prior to release day through the adidas Confirmed App. Retail price will be $120. Continue reading

Release Date: Extra Butter x adidas AlphaBounce Beyond

New collab alert! Releasing later on this week, here’s a good look at the Extra Butter x adidas AlphaBounce Beyond. This will be the first time that the Three Stripes release a collaborative version of the new and improved version of the adidas AlphaBounce.

For those that don’t know, the adidas AlphaBounce Beyond is designed specifically for cross training. It comes with a seamless Forged mesh upper said to hug your foot for optimal comfort and support when doing side-to-side movements. Below you will find an outsole with plenty of grip and Bounce that will surely energize your every stride. Other details include the slip-on design, pull tab on the heel, TPU heel counter and Three Stripes branding on the tongue and side of heel. This particular release comes in a White and Aero Blue colorway inspired by V02 Max training. Continue reading