Diagramming the connection between color and branding

A brand and its color choices are intrinsically linked, and for many consumers this connection becomes subconscious. There are some obvious choices such as the green of a Starbucks logo or the golden yellow arches of McDonald’s, but there is also the less-noticed orange and blue of Amazon and the light blue of Bandcamp.

The website BrandColors separates out the forms from their colors, presenting companies with only a corresponding colored bar. When disassociated from their forms, we may even see these colors a little differently. A nice feature of the website is that when you hover over a color, the HTML color values appear.


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Author: Steph Guinan