After a turbulent 2017, can SoundCloud survive the streaming wars?

SoundCloud is set to push forward into 2018, but it has no shortage of obstacles in the way of its success. Lorena Cupcake takes an expert look at what happened to them in 2017 and how they can survive in the future.

“I am the real deal
Not some SoundCloud hoe
Oh, you really doing numbers?
Ask about me, though”
-Princess Nokia, ‘Receipts’

SoundCloud needs to adapt if it’s going to survive in 2018. One of the immediate problems they will face in the next year is a shrinking influence on the Billboard Hot 100. Earlier this year, Billboard announced it will adjust calculations to weigh track play counts on paid subscription services (like Apple Music and Tidal) more heavily than streams on the non-paid tiers of hybrid paid-ad-supported services like Spotify and SoundCloud. It is a sharp dagger at the end of an already painful year. Continue reading

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Release Date: adidas NMD R1 Primeknit STLT Ash Pink

The adidas NMD R1 Primeknit STLT is a new iteration of the popular silhouette, and for next year, the model will be coming in a number of colorways, as it’s now featured in an “Ash Pink” theme. The sneaker’s new patterned Primeknit upper is basically colored in a combination of white and black threading with pink consisting as the main hue. Matching pink accents are used for the heel bade, sock-like collar, laces, EVA inserts in the midsole and outsole, while a white Boost midsole completes the bright design altogether. Continue reading

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Manhattan Portage x PUMA Clyde Pack Now Available

New York based accessories label Manhattan Portage and Puma team up for a unique set of the Puma Clyde silhouette this holiday season. Portage takes influence from their luxury messenger bags and adds that same quality to the Clyde. One pair has the Clyde built with a sock-like inner lining in bright red, while the other pair sees a messenger bag-inspired build with the incorporation of zippers running across the eyelets and into the mid foot strap, sporting a camouflage theme. Each model features a durable canvas upper similar to the bags made by Portage and a white rubber sole to complete the designs altogether. Continue reading

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The Best Christmas Movies on Netflix Right Now

The halls are decked, the season is jolly, and there are Jingle Jangles everywhere (seriously, what’s up with that this year?) — Christmastime is officially upon us, which means it’s time to get in the spirit with all your favorite holiday films. There’s no shortage of ways to find Christmas movies for your viewing pleasure — streaming services are stocked up on Christmas fare and you can always count on FreeForm for their 25 Days of Christmas, but Netflix remains the king of the streaming game, so we’ve put together a list of the best Christmas movies you …

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adidas Ultra Boost 4.0 LTD Silver Metallic Debuting Next Year

The adidas Ultra Boost 4.0 just made its debut this holiday season and more colorways are expected to release in 2018, as one of them is previewed in “Silver Metallic.” The silhouette is part of the brand’s upcoming “Show Your Stripes” collection, and this iteration is highlighted by the signature Three Stripes caging detailed with a reflective finish. The Primeknit upper is colored in a grey and white combination, while the heel counter and Boost midsole remains in white to complete the three tone design altogether. Continue reading

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Get The Soulland x Nike SB Dunk High Now

Danish menswear brand Soulland and Nike SB has teamed up to release the “FRI.day part 0.2” collection and featured from the set is this Nike SB Dunk High. Covered in a stylish color scheme of sail, game royal and white, the sneaker is highlighted with “FRI” and “.day” on the heels, as well as brand graphics on the tongue label and insoles. Finally, Soulland adds mini Nike Swoosh logos on the sides to complete the design altogether. Continue reading

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