Hublot’s first smartwatch to be used by referees at World Cup 2018

Luxury watch brand Hublot has released its first smartwatch, which will be worn by referees at the FIFA World Cup in Russia this June.

The smartwatch, named Big Bang Referee, was designed for the FIFA World Cup 2018 at the request of the organisers and will allow referees on the pitch to connect to the video referee.

“Wanting a customised watch for the referees, FIFA asked Hublot to conceive the perfect watch to accompany them on the pitches during the matches,” said a statement from the company.

Hublot, the official timekeeper for this year’s World Cup, produced the smartwatch as controversial video-assisted referees (VAR) are set to be used at the tournament for the first time.

It will allow referees to communicate with the video assistants, which are used to confirm whether or not the ball crossed the goal line.

“The referees’ watches will be connected to goal-line technology, an electronic video assistance system for refereeing which follows all the trajectories of the ball and determines for certain if the ball did or did not entirely cross the goal line,” said a statement from the company.

The watch’s design is based on Hublot’s existing Big Bang series, featuring a kevlar insert and a bezel decorated with six H-shaped screws.

However, its dial is slightly thicker than the standard Big Bang model in order to contain the electronics needed for internet connectivity.

Designed with football fans in mind, the watch also comes with a range of World Cup-related functions. The smartwatch will send a notification 15 minutes before each of the matches begins and will also alert users to goals, and red or yellow cards.

During games, the watch face will display match statistics. If a team scores, it will vibrate and show the word “goal”.

“The Big Bang Referee 2018 FIFA World Cup Russia offers all the usual features of a smartwatch of course, but that’s not where Hublot has applied its innovation and audacity. It brings together everything that inspires the passion of football lovers!,” said Ricardo Guadalupe, CEO of Hublot.

“The FIFA World Cup is the Holy Grail of emotions for football fans, so just imagine what an object such as a watch that captures each and every one of its moments, its turning points, its stakes could suddenly represent? The football aficionados from among the brand’s friends have been waiting for this watch for a long time,” he continued. 

A limited number of 2,018 of the smartwatches are available to mark the year of the tournament. Reportedly priced at £3,700, they come with two straps and a range of dials in the colours of each participating nation. A range of custom straps are also available.

Hublot is the latest company to have released a smartwatch. Danish brand Skagen unveiled its first touchscreen smartwatch earlier this year, while Fitbit launched a device aimed at rivalling the Apple Watch in 2017.

The 2018 FIFA World Cup kicks off on 14 June. The 64 matches will take place in 12 stadiums across 11 host cities, all in the European part of Russia.

The final is scheduled to take place on 15 July 2018 at the Luzhniki Stadium in Moscow.

The post Hublot’s first smartwatch to be used by referees at World Cup 2018 appeared first on Dezeen.

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Author: Tom Ravenscroft

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IKEA assembly made easier through augmented-reality app

Toronto designer Adam Pickard has turned paper IKEA manuals into an augmented reality app that shows users life-size instructions on how to build their furniture.

Pickard’s AssembleAR app was designed using a combination of 3D modelling and post-production editing.

Adam Pickard’s augmented reality app allows users to see how the product needs to be assembled

After the IKEA Place app was released last year, which allowed users to preview products in a home setting, Pickard wanted to develop a similar programme that could make the sometimes painstaking process of putting together flat-pack furniture easier.

“It made me think about how this technology could be used for more complex tasks, the IKEA assembly manual seemed the right place to start,” Pickard said.

“Even though it’s well designed, people often struggle with the self-assembly – it can even be so bad that there are professionals who can be hired to do it for you,” he continued.

To use the app, users firstly scan the barcode on their furniture item. This then brings up an animated version of the manual associated with that piece, along with an AR version of the box on the floor.

Scanning the IKEA’s product’s barcode opens an animated version of the instruction manual

They are then instructed to swipe across the screen to open the box and then continue swiping to make their way through the different steps.

Although AssembleAR focuses on IKEA products, it isn’t an official app from the company – Pickard simply wanted to “experiment with the potential of this type of technology, rather than presenting a finished user experience.”

However, the designer was keen to retain a similar aesthetic to the existing manuals, while making them more interactive and easier to understand through animations.

The app shows an augmented reality version of the box and product

He began by looking at the different steps highlighted in the manuals, and how each linked together. He then modelled the furniture parts and tools in Cinema 4D software – with each designed to have a render-style look similar to the IKEA original.

Pickard then questioned how the user would interact with the app, and how information should be presented to them.

He created a small section at the bottom of the screen that would detail specific parts of each step, such as bolts or screws they would need. All of this was achieved through the use of Adobe’s Illustrator, Photoshop and Premier software.

Details including what screws are needed are show on the app

Pickard isn’t the first to re-hash IKEA’s assembly manuals.

London studio Special Projects created a flat-pack survival guide to avoid the “screaming arguments” that come with assembling the company’s furniture. The three Missing Pages manuals are designed in the style of Ikea’s assembly booklets and offer extra instructions to resolve the frustrations often associated with assembling flat-pack furniture.

Last year, the company itself shared spoof instructions for turning its rugs into luxurious fur capes, following revelations that Game of Thrones costume designers used the brand’s home accessories to dress their actors.

IKEA was founded in 1926 by Ingvar Kamprad, who died earlier this year aged 91. The Swedish furniture giant topped Dezeen Hot List in 2017, for its vast range of initiatives over the past year.

These include the introduction of snap-together furnishings, which do away with fiddly Allen keys, and a collection of no-waste products.

The post IKEA assembly made easier through augmented-reality app appeared first on Dezeen.

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Author: Alice Morby

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PriestmanGoode unveils concept for city-wide drone delivery system

Industrial design studio PriestmanGoode has unveiled its vision for a fleet of urban delivery drones, which will feature in Dezeen’s forthcoming documentary film ELEVATION.

Called Dragonfly, PriestmanGoode‘s concept is for an integrated system where autonomous drones become the primary service for mail deliveries in cities.

The aim of the project is to demonstrate how drone technology can be integrated into existing urban systems. But also, the studio wanted to show the positive impact drones can have on cities, helping to relieve traffic congestion, and in turn creating healthier living environments.

PriestmanGoode unveiled its Dragonfly concept today, which imagines a city-wide drone delivery system

“The rise in online retail is adding more vehicles to already congested roads, contributing to poor air quality,” said studio co-founder and chairman Paul Priestman. “Combine that with rapid population growth in our cities and we have a problem.”

The design is also intended to address the public’s fears about drones flying over their heads every day.

“We wanted to create something that is non-threatening and which would enhance cityscapes,” said Priestman. “This will be important in gaining public support for the future commercial use of drones.”

The Dragonfly delivery drone is designed to be non-threatening

PriestmanGoode imagines the delivery drones working in conjunction with autonomous barges, which would act as charging stations and distribution hubs.

After picking up parcels from these mobile hubs, the drones would deliver packages by docking on landing pads placed on the roofs and sides of buildings.

The concept suggests that cities will eventually be adapted to support the introduction of large numbers of drones.

“What’s new and interesting about our concept is the way we’ve imagined cities in the future being adapted to accommodate drone technology leading to a big step change in city development and does not require the use of the already congested road network,” added Priestman.

The Dragonfly drone would deliver packages from mobile hubs based on barges

“Buildings, for example, could be designed to enable access from different levels, not just by the front door. The banks of rivers, where all cities first emerged, are used again as major transport corridors supporting the delivery of the drone network. And the drones themselves are designed to enhance busy cityscapes,” continued Priestman.

Priestman unveiled the vision today, during a panel on the future of travel at the Great Festival of Innovation in Hong Kong.

The project is set to feature in in Dezeen’s upcoming documentary ELEVATION, which will explore the ways that transport, deliveries, construction and architecture will all be transformed by drones.

The trailer for ELEVATION was screened during the panel session and is also available to watch here.

Dragonfly will feature in Dezeen’s forthcoming documentary film ELEVATION

Paul Priestman is among a series of leading architecture and design voices appearing in the film, alongside Norman Foster, Liam Young and Mark Dytham.

He has long been a leading voice in the future of transport, and has worked on projects ranging from high-speed trains to aircraft interiors. In an interview with Dezeen earlier this year, he stated that self driving cars would “exacerbate congestion rather than improve it”.

The full 20-minute version of Dezeen’s documentary ELEVATION will launch in May 2018. Find out more at

The post PriestmanGoode unveils concept for city-wide drone delivery system appeared first on Dezeen.

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Author: Tom Ravenscroft

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